link to my site and self evaluation

http://web.pdx.edu/~trace/Art342_Sp015/Art_proj2workingfiles/#firstpage

for this project the product I wanted to represent Copic markers. I chose this particular product because I enjoy the materiality of drawing and non digital mediums. Not as a end to themselves or finished pieces but non digital mediums are a vital link to my process what ever the project. My questions that i tried to answer during the research phase was how to best represent the materiality of the markers. I was looking at weather to be illustration based, color based, or product photography centric concerning the products representation. i chose the main theme of the site to be centered around color. I chose and constructed color themes around the companies large pallet. and tried to represent that pallet in my site. for the typography aspect of the design I wanted a humanist san serif I thought that this was appropriate based on the premise that humanist type-faces are based on calligraphy. I believe that reference to hand-writing was fitting considering the product. The final type I chose after my type studies was Freight-Sans-Pro I believed it bo be an attractive friendly, and appropriate choice. Only thing I didn’t like about it is that the numerals are non-lining,so that made a couple of weird instances that I didn’t like and still need to find solutions for. i do like the progress of my site. I was just disappointed that my interactions work out in time for the presentation.working this on this site was less chaotic than my first project. I felt my process was much more organized. Though I did like the intuitive nature of discovery that my first website allowed, I do find more enjoyment from a consistent  thoughtful process.

what I want to do with my website

some goals I would like accomplish

1. have homepage slideup half way with a reveal

2. have click and drag effect that hides one elements

reveals another.

3.page  elements that snap unto page when landing on page.

4. colors and type to change when user clicks an drags a slider

5. colors to change within a background when user scrolls.

Kikumori knives

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The site I am reviewing is for s Kikumori knives and the link is here , I found the site very effective The site begins with a clean image of a kitchen knife against a white background. A logo and kanji is located at the center top third of the screen the navigation is on the located on the right side of the design from top to bottom. As you scroll through the site the different pages scroll up from bottom to type each visually describing different aspects of the knife from construction, to how it was make. The visual language of the site definitively gives the impression that a master craftsman created this product. The Knife is not merely a product of some manufacturing process. The site is communicating the value of the product using a very clean elegant design aesthetic that is focused on the knife. I believe that it is communicating the experience the product has to offer through simplicity. The character of the product being a knife is sharpness, ease of functionality, elegant product design. Yes I do believe the website helped communicate this. Though the website was in Japanese and I had to translate the website to get some of the details. I am sure some was lost during translation. The site was effective in its design and communication even without the translation.