Product Analysis

53 Pencil – stylus device 

  • What is it trying to sell?

The 53 Pencil that pairs with apps for apple touch screen devices, but will also work with other tablets and devices as a plain stylus.

  • How is it communicating the value of the product?

Through informative animations that show that its more then meets the eye along with Q&A sections that clear up any misconceptions.

  • How is it communicating the experience the product has to offer?

Through a variety of imagery/ videos/ animations/ background/ how to’s/ etc…

  • What is the “character” of the product? Does the design help convey that?

This pencil has a very sexy character, the design of the product and website feel cohesive.

  • Is it successfully meeting it’s objectives? (Is it convincing?)

Yes, I might buy this product if I was in the market for such a device.

Screen Shot 2015-05-17 at 5.17.25 PM Screen Shot 2015-05-17 at 5.17.44 PM Screen Shot 2015-05-17 at 5.18.10 PM

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