Creatures & Features is a site for kit of iron on monster children’s tee shirts. Through the use of imagery, hand drawn images and type shows that this product is meant to be fun and crafty.
The animated gifs of the tee shirts show implies the action and experience of making the tee shirts, as well as the hand drawn instructions. The product is fun and has a DIY feel I feel that this site, though simple, does convey the fun of the product. The more muted colors and choice of photos makes me think it’s targeting the parents more so than kids.